Position: Senior Design Team Lead / Agency: Oliver Agency for Johnson & Johnson
The ask: Implement and execute an integrated campaign to drive awareness of Johnson & Johnson's presence at SXSW, showcase innovation, and build a talent pipeline.
The campaign assets included: Event and talent pipeline strategy, activation lounge concept and design, LED wall design, organic and paid social media campaign, email campaign, print materials, swag design, event videography + photography, and event metrics and reporting.
Installation process and final result
