Position: E-Commerce Design Director / Agency: Oliver Agency for 3M Healthcare Business Group
The ask: Develop a visual identity for 3M Healthcare products to ensure consistent branding across all platforms, strengthening 3M's position as a top player in the growing B2B healthcare e-commerce market.
With the B2B healthcare e-commerce market reaching a value of $31,078.8 million in 2022 (an increase of 32% since 2017), e-commerce content has become an increasingly important part of the omnichannel experience for B2B healthcare companies. Buyers are more willing than ever to switch suppliers to gain exceptional omnichannel experiences, which means B2B loyalty is up for grabs. Due to this shift in behavior, product content has become an increasingly important touchpoint in the purchasing journey. Product content must continuously be optimized to keep up with demand patterns and best serve online shoppers.
